For the everyday athlete: powered by effort, average fitness levels and community spirit.

  • Organic cotton, Fair Wear certified

    Soft where it matters, responsible where it counts. Made from organic cotton and Fair Wear certified, so you can feel good about it even if your lift was questionable.

  • Screen printed by hand in the UK

    Not churned out by machines on autopilot. Every tee is screen printed by hand in the UK — proper human effort, just like your training (most days).

  • No mass production — if it’s gone, it’s gone

    We don’t hold endless amounts of stock or over produce. Small runs only (we are CrossFitters afterall). When it’s gone, it’s gone , so if you like it, be quick!



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